Capital One

I’m a Senior Copywriter working in house for Capital One. My creative has helped attract the best people to work for the company, and motivated existing associates to stay. The key to my success here has been developing an approachable, conversational voice and using it to make memorable ads, videos, experiential marketing and social posts. Take a look at some of my favorite examples below.

Video

I worked on a new video series for Talent marketing covering HR aspects of Capital One, including coming up with a name for the series, scripting, casting actors and creative direction on set. This is the first in the series, called Capital One 101.

One of two videos in our new Life at Capital One series, this video is a snapshot of an associate’s experience working at Capital One. I worked on the script, creative direction and post production edits with Capital One’s talent creative brand team.

The first of my video work at Capital One, this is one of two videos in our new Life at Capital One series, featuring an associate’s story about working at the company.

Product Launch: Internal Campaign

A strategic rollout of Capital One’s internal AI-powered tool across internal communications channels. Assets include an internal landing page, internal homepage update, company-wide TV screen creative for in-person engagement and social communications.

Product landing page

Targeted email to soft launch product

Internal communications

Capital One News

Capital One company-circulated news articles, emails, and digital communications. A small note about the articles: Why don’t you see my name? Good question. I ghost write for representatives across different lines of business at Capital One. Topics include cyber security, sports sponsorships, brand standards and more. The words are mine, but the byline goes to the representative. It’s a collaboration that’s taught me a lot about different aspects of the business beyond creative and brand. Read on for more!

Internal portal homepage

Capital One recruitment ads

  • Nation-wide Capital One Café recruitment ad, displayed on Café screens

  • Nation-wide Capital One Bank branch ad, displayed on Branch screens directing to Capital One careers site

  • OOH careers ad experience leading to Capital One careers site

  • Tech-focused headline for careers recruiting ad

  • Tech-focused career ad

  • Customer Care-focused careers ad

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